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About Backcountry.com
Background
and history
by Base
Camp Communications
Backcountry.com is a pure online retailer focused
on outdoor gear for the serious recreational
athlete. The site aggregates only the best
outdoor gear from top brands such as The North
Face, Oakley, Burton, Rossignol, K2, and more
than 200 other powerful brands.
The idea for Backcountry.com came from a series of
brainstorming sessions where Jim Holland and John
Bresee were trying to understand how a love of
backcountry skiing and the Internet could be
combined. Bresee ran a Website for his ski resort
newspaper and had come to understand both the
power of the Internet and the futility of trying
to make money from a content site. After much
research—and backcountry skiing—it was
determined that it would be possible to bring
together a community of backcountry skiing
experts who sought the best gear available.
Backcountry.com was founded in 1996 with a $2,000
investment and the company reached profitability
in its first full calendar year, 1997.
Backcountry.comhas enjoyed sustained triple digit
growth every year since, culminating in 134% YOY
gains for 2003.
During the first few years Backcountry.com faced
serious challenge from a collection of well-funded
competitors. Companies like Fogdog, MVP Sports,
Planet Outdoors and Altrec.com offered the
promise of e-commerce riches to large outdoor
vendors who were willing to drop ship or share
the operational burden. Backcountry.com stuck
with the tried and true tactic of firm orders,
holding inventory, on-time payment, and great
customer service. While the online retailer faced
initial resistance from outdoor vendors who
questioned their means, company by company, over
seven years, Backcountry.com has built a network
of well over 100 vendors who believe in their
model.
Backcountry.com now services as many as 25,000
visitors daily via its world-class Website.
Beginning in June of 2004, orders will ship out
of a new state of the art 47,000 square foot
warehouse on California Avenue in Salt Lake City,
Utah. The company has been recognized as a Top 50
Website by Internet Retailer Magazine, featured
on CNBC’s Squawk Box and profiled by the
Associated Press and Business 2.0.
“We started with baby steps, however, and
never spent more than we had,” said Holland.
“We still focus on making things add up
month by month (not 5 years from now). We don't
take our growth and our situation for granted and
recognize that we must always be evolving. The
only constant is change.”
The company mantra, however, is the same as it
was in 1996, “We use the gear we sell.”
Looking for a deal on outdoor gear and clothing? Click here for current sales from Backcountry.com
Or try this search
engine:
James
E. Bohne, Jr., REALTOR®
Mobile: (801) 791-9579
Office: (801) 476-9500
Fax: (801) 476-9581
E-mail: j.e.bohne@att.net |
Crest
Realty Inc.
Equal Housing Opportunity.
Equal Opportunity Employer. |
Copyright
© 2003-2005, James E. Bohne, Jr., All Rights
Reserved
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